B2B Business owners, this is for you! What do you mean you don’t know your users’ ideal stories? What about your mobile app’s success metric? See, it’s not enough to have a solution and just leave it in the hands of professionals. You have to supervise the whole process to ensure your solution is well implemented.
One of the supervisions is knowing and requesting UX Design deliverables. If you don’t know what this means, don’t worry. This blog will explain it to you.
What are UX deliverables—and why should you care?
UX deliverables are the receipts, the evidence, the proof that you built a solution. It is the bridge between strategy and execution. They show how you align your vision with what’s being built. From user research to wireframes, personas to prototypes—these artefacts show you what’s happening, when, and why.
When you understand them, you stop going with the flow and start asking better questions. You become more involved in the project, and you’ll be able to give more helpful feedback to help the UX Designers bring your vision to life. Most importantly, it protects your mental and financial investment.
Imagine your designers decide to end their employment agreement. How will you properly onboard a new designer or a design team? What about if an investor loves your idea and is looking to contribute their quota? What proof will you show them that you did not steal the design from a source or generate it from Artificial Intelligence?
This blog will break down the must-know UX deliverables every serious B2B owner or stakeholder should be familiar with in 2025. Whether you’re reviewing a designer’s work, preparing for a product launch, or wondering why your app looks good but still underperforms, this is for you.
By the end, you’ll know what to expect, what to ask for, and how to hold your product team accountable without needing to know Figma. Let’s get into it.
Always remember that every successful design project is built on clarity, not chaos.
Why UX Deliverables Matter
There is every probability that every design project will start out in chaos. Stakeholders have ideas. Users have problems. Teams have tools. And everyone has opinions. How do you connect ideas, problems, tools, and opinions? It’s simple– the deliverables!
- Alignment is the goal: UX deliverables ensure everyone, from product managers to developers to the boss breathing down your neck, is on the same page. There are no assumptions, just clarity.
- It communicates vision and documents thinking: Design is problem-solving. Deliverables show how you arrived at the solution and explain your thought process without you needing to be in the room.
- It builds trust: Clients don’t just want pretty screens—they want confidence. Deliverables prove you’re not winging it, but that you’re working with intent and backed by data.
- It enhances collaboration: Developers don’t have time to guess what you meant. Good deliverables remove ambiguity and make handoffs seamless. There is less back-and-forth and more getting things done.
- Future-proofs your design decisions: A design system today saves hours of rework tomorrow. A research report will now become gold during the next product sprint. At every point in future, you’ll need the deliverables.
- Makes the designer easy to refer: Want clients who refer you without blinking? Give them clarity. Make their jobs easier. Deliverables are a power move—they show you’re not just a designer, you’re a strategic partner.
Pre-Design Phase: Setting the Stage Right
You would not sew a cloth without taking measurements and cutting, right? You wouldn’t build a house without a blueprint, either. So the predesign phase is equally important as the design itself; the solution starts there, and you have to give it the best shot.
Here are five deliverables you should focus on that will give the design a soft landing.
Business Goals and Design Goals
Every design process should have a north star. You can’t just have an idea to facilitate flight booking without a substantial model to fund it or make it sustainable.
Business goals define why the project exists. Are you trying to increase subscriptions, reduce churn, or break into a new market? Design goals translate those into product-specific intentions. Do you need to simplify onboarding, improve dashboard navigation, or reduce drop-off in checkout?
How to make this deliverable to help you later on
- Host a stakeholder kickoff workshop or interview to ask questions like, “What does success look like in 3 months? Or in 12 months?”
- Document both business and design objectives in a shared doc.
- Keep it short, sweet, and measurable.
This document should not exceed two pages; you can also include it in the design brief.
User Research Report
User research allows designers to work with evidence rather than what they think or feel. While it is a part of the process, it should be documented for easy access at any point in time. If you conduct research without reporting the findings, then it means the research was not conducted.
User research is the deliverable that saves you from assumptions and shows you how people actually think, behave, and struggle. There are two types of research, and so the report will vary.
How to make a UX Research Report
- Conduct user interviews (5–10 users is often enough).
- Use tools like Google Forms, Hotjar, or Maze.
- Turn findings into a research report: include key insights, pain points, needs, and quotes.
Competitive Research
Competitive research is not for you to build enemy brands but for you to learn, adapt and iterate. Competitive research helps you spot the UX patterns, strengths, and flaws of others in your space, so you can either borrow what works or do it 10x better.
It’s not copying, it is earning the rules before you break them. If you dont document the result, the effort is wasted. The golden rule of UX Design is to always document, no matter how small or slow the process is.
Competitive analysis is usually presented in a grid or a table. It can be done in paragraphs, but for stickiness and compactness, it’s best suited as a table.
User Personas
This document turns your research into something more feasible and technologically viable. User personas are fictional profiles that represent your real, research-backed archetypes.
They help designers, developers, and stakeholders stay user-focused. It’s easier to design for “Ranjeet, the 29-year-old marketer who hates clunky dashboards but has brought 30 leads in 15 days” than just “the user.”
User personas are mostly designed using either Figma, Canva, or any other design tool. Make sure the data is from user research. It typically includes their name, age, role, goals, frustrations, preferred tools, motivations, and favourite quote. The person should not exceed three, so you dont have divided attention.
Empathy Maps
An empathy map answers four simple but powerful questions:
- What is the user saying?
- What are they thinking?
- What are they doing?
- What are they feeling?
It helps you visualise their cognitive and emotional states, and you can always refer back to it while designing. Use data from interviews or usability tests to map out the four quadrants based on the four questions above. Then, write out the answers of the users in the appropriate quadrant.
Making Ideas Tangible: Visual Design Deliverables
This involves more UI Designs, and it’s not possible without the initial deliverables we discussed. You know the business goals, understand your users, and meet Ranjeet, the marketer who hates clunky SaaS dashboards.
Now what?
It’s time to give those insights form. To move from “We have an idea” to “Here’s how it’ll look, feel, and work.” This is the part clients think is the real design, and would you blame them? Without further ado, let’s break it down.
Wireframes
There are two types of wireframes—- low-fidelity and high-fidelity. The low-fi is the most logical representation of the user research and solution. No distraction with colours, copies or animations. They are in black, white or grey shades to help you:
- Focus on user flow
- Spot clutter before it becomes chaos
- Make fast and informed decisions—without attachment to pixels
While the high-fi wireframe is the design after so many corrections have been made, many clients are concerned about this, so you have to give it your best shot. It can be delivered as a PDF or as a Figma file, depending on what’s most accessible to the developers.
Mockups
They’re static visual representations of the final product. The goal? To show stakeholders exactly how the product will look on iPhones, Android, PC, or any hardware. It opens up the possibility of the product being marketable. They help teams:
- Align on visual direction
- Catch visual inconsistencies early
- Sell the vision to non-designers
Prototypes
After seeing the mockups, the design may still feel static. If you, as a business owner, want actual action, then that’s where the prototype comes into play. The prototype is the rehearsal before the development phase. It shows the interaction from the start of a journey to the end.
It lets users (and stakeholders) interact with the design—click buttons, navigate pages, and complete tasks.
It is the work of the interaction or UI Designer to make this possible; it can be done on Figma or Adobe XD. Prototypes will help in:
- Usability testing
- Presentations
- Catching dead ends or confusing interactions before the handoff
The Deliverable that Binds the Process Together
The design isn’t done just because it looks done. Now it’s time to document how the product should behave, how to test if it works, and how to keep everything consistent when three new designers and two confused developers join the project next quarter.
Design System
A design system is not just a style guide. It’s the single source of truth for everyone working on the project, whether it’s the designers, developers, QAs or Product team. Think of it like a restaurant playbook: same dish, every time, no matter who’s in the kitchen.
Design systems include:
- UI components (buttons, cards, inputs)
- Colours, fonts, and spacing rules
- Usage guidelines (When to use a modal vs a bottom sheet)
- Voice and tone for content
Business owners will need this if they start scaling, so they do not lose the essence of their design. It keeps things consistent across pages, features, and platforms, speeds up handoffs or onboarding, and prevents “design drift” when multiple teams are involved.
Usability Test Report
You might think that your user research will be enough to solve users’ problems until users finally use the product; then, you start spotting new issues. You need to document the process! The test report should cover the purpose of the test, when it was conducted, and by whom.
It covers:
- What was tested (e.g., onboarding flow)
- Who was tested (user types, demographics)
- What went wrong (pain points, confusion, dead clicks)
- Key takeaways and improvement suggestions
How to write the report
Be as honest and simple as possible. Use visual aids like screenshots or screen recordings, add quotes, and record the success rates. Finally, write out the action point or recommendation for every discovery.
Extra but Essential: Deliverables That Build Trust
Not every project asks for them, but including them puts you in the league of designers who think end-to-end.
User Journey Maps
A journey map visualises your user’s entire experience—not just on your product but around it. It starts with when they discover the product, how they became convinced to use it, their onboarding process, reaching out for support, taking action, and then coming back again.
Remember the user personas, pick one or even both. Then map out each stage: awareness → Consideration → Purchase → Usage → Loyalty. You might have to work with the sales/Marketing team for this. Then you plot out actions at each stage, feelings, touchpoints, and challenges.
Site Maps
This is the deliverable expected from the information architect. No matter how robust a solution is, the site map arranges the features and content to ensure a good flow or connection for users. Site maps:
- Prevents bloated menus
- Aligns content teams and developers early
- Highlights page hierarchy and priorities
Content Inventories
This is a run-off of site maps. While sitemaps show where the content is placed, the inventory or content bank shows the list or collection of all the content to be used, from copies to visuals, videos, animations, buttons, etc. It helps you keep track of what exists, what’s missing, and what needs rewriting, especially on big, complex design projects.
How to run one:
- List every screen, every text block, every image
- Label them: Keep, Cut, Revise, Create
- Tag owners: Design, Copy, Legal, Dev
Accessibility Audit Reports
Accessibility is no longer a buzzword; it has become a part and a baseline for every digital product. It’s one of the considerations that sets a product apart from competitors.
An audit highlights:
- Colour contrast issues
- Keyboard navigation gaps
- Screen reader errors
- Motion and flashing concerns
- Right and Left-hand mode
The recommended rules for accessibility Audits are the WCAG colour contrast standard. The report will save your product from future legal backlash.
Deliverables are Your UX Receipts
Deliverables are your UX receipts; do not lose them. Anyone can design a screen that looks nice, but when things go south, user churn, app confusion, and conversion drop. The beauty and aesthetics won’t save you. Receipts will.
UX deliverables are your proof of process, your audit trail, and your defence in the boardroom. They show that every pixel, persona, and prototype was strategic, not guesswork.
And if you’re a B2C or B2B business owner trying to build or scale your digital product, you need more than creativity. You need clarity, consistency, and confidence in your design journey. At Yellowlice, we don’t just design—we document, align, and deliver the full UX stack your business deserves. Let’s work together to bring your vision to reality.
FAQs
1. What are deliverables in UX design?
Deliverables in UX design are the tangible outcomes of each stage of the design process. They are receipts or proof that real work, strategy, and thinking went into your digital product. From user personas to wireframes and usability test reports, each deliverable aims to align teams, guide decisions, and communicate intent.
2. What are the artefacts of UX design?
UX design artefacts are all the documents, visuals, and frameworks used throughout the UX process. These can include empathy maps, journey maps, research reports, sketches, prototypes, and even sticky notes from an ideation session.
The difference between deliverables and artefacts is that artefacts are documentation, while deliverables might not necessarily be documented. However, these two can be used interchangeably.
