UI design considers the look, feel, and interactivity of the product.
Or what is user interface design? UI design is more about the look & feel of the entire design interface. A user interface helps the user interact with the digital product.
One of the main purposes of UI design is to make customer interaction as smooth as possible. Thus, incorporating UI for websites and mobile app UI helps in making a product as intuitive as possible by considering every visual or interactive element the user might encounter.
It is UI design that drives the interplay of form and function. This also drives intuitive experiences where a user may not be required to think too much.
UI design helps brands channelise their strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.