Did you know that as much as 73% of users would change banks for a better user experience on their digital application? This figure shows the importance of cognitive user-first UX and UI in the FinTech industry, where trust and security are the top priority.
What is FinTech App UX Design?
Many users find financial technology apps complex and difficult to understand, leading to frustration and detachment. To overcome this problem FinTech app UX design focuses on creating a smooth user experience that simplifies tasks and makes them enjoyable. The goal is to develop understanding and user-friendly interfaces for mobile and desktop applications, allowing users to manage their finances and transactions smoothly. UX designers play an important role in this process by researching user’s needs, creating simple layouts, and testing designs to ensure they meet user expectations. By prioritizing usability, brands can make financial apps accessible, effective, and enjoyable for everyone.
Why is UX Design Important For FinTech App Success?
Finances are a crucial business, highly regulated and complex too. FinTech apps promise a simple, transparent, and secure way of handling various financial tasks such as money transfers, mortgage reimbursements, built-in insurance, and stock trading. Check this out.
Probus Insurance
Problem: Probus wanted to improve UX, increase POSP sign-ups, and simplify onboarding to engage users and improve conversation rates.
Solution: We reimagined the app’s interface with a focus on prioritizing UX for smooth navigation and simplicity. By step-by-step guidance for the onboarding process, reducing struggle, clear commands, and intuitive design, we ensured users could easily access the features they needed. We also added SEO-driven strategies to improve visibility, resulting in higher engagement and an increase in POSP sign-ups.
Marsh
Problem: Marsh needed to shift from B2B to B2C with a user-friendly employee insurance portal.
Solution: We improved stakeholder workshops to understand the user’s needs, simplified the complex form-filling process, and created a detailed, easy-to-navigate UI. This design enabled users to easily compare policies, fill out forms, and purchase insurance—within a smooth, hassle-free experience.
Neoble
Problem: The primary goal of this project is to introduce getting credit against securities to various people as there is a lack of awareness when it comes to this niche.
Solution: We designed pre- and post-login screens with a clear, intuitive user interface, enabling easy access to credit against securities. The design allowed for smooth payments and flexible pledge revocation, making the process simple and transparent. Additionally, we implemented an IFA (Independent Financial Advisor) referral program to further engage users and attract users.
Drip Capital – Design System Case Study
Problem: They don’t have a proper design system so that the system could create more portals and/or pages without needing to make massive changes.
Solution: We created a complete design system by conducting stakeholder workshops, performing a detailed website audit, and running iterative UI feedback sessions. This resulted in a well-documented system with clearly defined components, behaviors, roles, and usage guidelines. The design system allowed for the smooth incorporation of new features, improving expandability and consistency across the app.
Other FinTech Apps:
FinTech apps have changed how we manage finances, offering convenient digital solutions for payments, wallets, and insurance. Apps like ICICI mobile banking app and ABCD App stand out providing smooth user experiences across the financial journeys.
ICICI Mobile Banking App- This is how FinTech UI UX improved ICICI mobile banking app:
1. Simplified Payment Journey:
- The UI/UX redesigned the smooth UPI service interface, enabling faster and secure fund transfers, bill payments, and merchant payments with minimal steps.
- Clear, user-friendly navigation ensures users, perform transactions without unnecessary complexity, saving time and reducing user stress.
2. Improved Accessibility to Financial Services:
- The app’s layout was optimized to smoothly incorporate features like exploring insurance options, purchasing policies, and tracking claims, all in one place.
- A clean, organized interface encourages user’s to explore other financial services for future engagement.
3. Secure and Stress-Free Transactions:
Improved security features like biometrics, passwords, and two-step verification were installed without compromising usability, ensuring user’s safety while conducting transactions.
- Simplified transaction process led to a more stress-free experience, increasing user trust in the app.
4. Encouraged Future Engagement:
- By providing a smooth, easy-to-use platform for a wide range of services, improved UX encouraged users to engage more frequently with the app for a variety of financial needs from payments to investments.
- This led to increased customer retention, as users returned for quick payments, financial management and other services.
ABCD App- The ABCD app offers a payment journey smooth and refined app for young users and tech-savvy people for their ease. This app simplifies merchant payments, offering features like automatic bill reminders and scheduled payments, ensuring users never miss an important transaction. They provide multiple payment options for a smooth transaction. The app also stands out in the wallet, allowing users to smooth and one-click payments. The ABCD App also includes insurance, offering users the ability to compare and purchase insurance products, from health insurance to life insurance according to their budget and needs.
Note- For better designs and a user-friendly experience on your mobile banking applications you can visit yellowslice.in
In the absence of an alternative, the FinTech app users expect the following:
- Easy completion of their task– FinTech users want efficiency and simplicity when performing tasks such as transferring money, checking account balances, or making investments. They expect the app to provide easy navigation and minimal steps to complete tasks. They want clear calls to action and task-related help. Whether it’s a simple transaction or a more detailed financial action, users expect the process to be fast, clear, and straightforward. This reduces load and increases user satisfaction.
- Security and compliance- Security is the top priority of FinTech users due to the confidential nature of financial data. They expect their personal and financial information to be protected with the latest encryption and security protocols. Two-factor authentication and secure password protocols are now standard features in trusted apps. It agrees that the user’s data is secured and treated with privacy and respect. This helps to build trust and reliability in the app.
- Reliable and probable results- Users trust FinTech apps to provide accurate and trustable financial information. Whether it’s account balances, transaction history, or investment portfolio performance, the data presented needs to be accurate. Users expect the app’s calculations to be precise, reducing the chances of errors. They want FinTech to work on real-time to get accurate results.
- Easy payment journey/wallet gamification- FinTech apps make payments or transfers easy and enjoyable. A payment journey, where users can send money, pay bills, or make purchases with minimal steps, is important. gamification, such as offering rewards, badges, or challenges for using wallet features, can improve engagement and make financial tasks more interesting. This encourages users to interact more with their financial app and helps them stay motivated to achieve their financial goals.
- Insurance & other features available in their dashboards- In today’s busy world, FinTech apps need to improvise by keeping all financial options in one place. Users expect to see features such as insurance management, loan tracking, and investment planning all in one place. An improved dashboard that has information to allow users to manage their entire financial life from a single app, saving time and effort. The ability to view and manage multiple financial products like insurance, retirement plans, or credit cards in a user-friendly interface can improve the overall experience.
A good UX design is essential here, as it allows the business to convey a sense of security, transparency, and built-in availability. It also guarantees that results are repeatable and predictable.
But this has a serious challenge for a couple of reasons:
- Sometimes it is difficult to define the target audience for a FinTech app. You may, but that would limit the capability of the app as the aim is to be used by everybody.
- User authentication and validation are a crucial concern for security but should not cause too much disagreement in the journey to avoid customer frustration.
- The app should be able to incorporate a continuously growing FinTech ecosystem while holding on to a user-centric approach.
A successful FinTech app tackles these challenges face-to-face. At Yellow Slice, we believe that UX design is the backbone of a FinTech app’s success. Thoughtfully designed UX ensures an effortless customer journey, allowing users to fully use the app’s capabilities without friction. Here are some UX strategies and challenges for Digital Banking for an improved user experience.
Main Principle of FinTech App UX Design
Every FinTech app must enable its users to perform financial operations faster and easier. Here are some of the principles that will be helpful to achieve this goal:
- Allow users to do more with a single app.
- Help users to complete the intended action with a few clicks.
- Create easy FinTech app navigation menus.
- Use exact, concise and transparent language.
- Allow users to easily access the main function on the top screen of your app.
- Use the soothing colour palette, button shapes and fonts.
- Help users visualize their charts and other tools.
- Finances are serious but not necessarily boring, so use gamification where possible.
After discussing these principles let’s see how good UI UX design strategies can improve engagement in FinTech.
UI UX Design Strategies for Transforming FinTech Products
Conduct Research to Understand Your User
Every best design starts with understanding your audience. By analyzing data like user behaviour, demographics and customer feedback of your design team, your design team can create a product that aligns with users on a deeper level.
Focus on Mobile-First Design
Mobile banking and financial apps are developing day by day, and users are expecting the same high-quality experiences on their smartphones as well. A mobile-first approach ensures that your FinTech product is accessible, responsive and designed for active usage.
Enhance Usability with Intuitive FinTech App Navigation
Financial services often demand users to compete to reach their goals, such as transferring funds or investments. Some users may be unfamiliar with your brand, making easy navigation crucial. Implementing straightforward navigation can reduce user frustration and smooth the entire process.
Consider implementing guided steps to simplify complex tasks.
Personalization and Customization To Drive Engagement
Personalization is a powerful tool for creating connections with your users. By incorporating personalized dashboards, proper notifications or customized recommendations depending on user behaviour your FinTech product can offer a unique experience that feels aligned to each individual. This type of experience enhances engagement and boosts customer satisfaction.
Focus on Visual Consistency and Branding
A focused visual design builds brand acknowledgement, your FinTech product should have a cohesive look across all points of contact–website, app or any other portal. This stability creates familiarity making it easier for users to interact with your product.
Accessibility For All Users
Accessibility is essential for ensuring your product reaches a large audience. A product that’s designed for accessibility will not only meet regulatory standards but also enhance user satisfaction by being open and inclusive.
Continues Testing and Iterating
UI UX is never truly “finished”. Successful FinTech products evolve based on user feedback and performance metrics. It’s an ongoing process of monitoring iteration and optimization. Implementing tools like heatmaps, session recordings and A/B testing helps you to rectify your design continuously.
What To Look For in a UX Design Agency For FinTech
Developing a successful FinTech app or platform will require careful planning and application. The subtle nature of financial data, strict compliance standards and the need for tough security measures make this space different from other sectors. Here are the factors to consider when looking for a UX design company.
Experience in FinTech
Choose a UX design agency that has a record in FinTech. The agency should understand financial regulations and security protocols. Their expertise ensures that the FinTech app’s UI UX design is situated with industry standards and user needs.
Proof of Projects
Review the agency’s portfolio to assess the impact of their previous work. Look for case studies that highlight the agency’s experience in creating FinTech solutions to deliver high-quality user-centric products.
Combined Approach
An agency that works closely with your team and makes adjustments will ensure the final product aligns with your vision. Collaboration creates a better understanding of your business goals and user requirements.
Holistic Research and Iterative Process
A good agency integrates comprehensive user research into its process. This involves conducting interviews, surveys and testing to gather insights. Iterative design is crucial for refining the product based on continuous feedback.
Security and Compliance
As the nature of financial data is sensitive, the agency should prioritise security and compliance. They should be aware of the industry and best practices for securing user’s data.
Key Trends in FinTech UI UX
Fintech UI UX design is subject to constant change, thanks to the introduction of new technology.
AI and Machine Learning Integration
Machine learning and AI in UX design have already made their way into FinTech and these technologies enhance the way FinTech apps process data, improve accuracy and offer the best services.
Imagine your FinTech app predicting your future expenses based on past behaviour encouraging you to adjust your spending before things go off course. Machine learning can identify irregular patterns and flag potential security threats before they become major issues.
Voice Activated Interfaces
The UX designs overfilled the market demands for more creative solutions to ensure the platform stands out and provides exceptional UX. We are starting to see voice-activated interfaces becoming a key component in FinTech UX. Alexa, Siri and Google Assistant are already helping us to order groceries so why not for finances too?
Imagine asking your virtual assistant to transfer money between accounts or check your latest credit card balance. That’s the future of voice UX in FinTech.
Gamification
Gamification is branding an element of fun to FinTech, turning mundane tasks into engaging rewarding experiences. Some apps use gamification to encourage users to reach their saving goals by rewarding them with virtual trophies. Designing for fintech with a playful approach to financial management can motivate users and boost app engagement and retention.
Product Identity
In 2025, FinTech companies will focus on creating distinctive, memorable UX designs that reflect that brand’s personality. For this brands will focus on colours, fonts and animations that not only align with their brand but stand out from competitors. Building a narrative into the user experience helps users feel emotionally connected with the product.
A strong product identity doesn’t just make an app look good but it keeps users coming back.
Yellow Slice Case Study: FinTech Apps in UX Innovation
Yellow Slice’s Design Approach
A good UX is important in financial digital products to ensure user satisfaction, trust and engagement. Yellow Slice is proficient in UX design in FinTech, combining deep industry knowledge with a user-centric approach. In the above blog, we have explored everything from the importance to the essential design strategies. The key to a notable FinTech app lies in innovative technology with a users-first design approach. As the FinTech landscape continues to evolve, understanding this balance becomes crucial.
Our journey through the essentials of the FinTech app designs underscores the importance of security, user experience and staying ahead of the technology.
Searching for the right UI UX design agency for intuitive and reliable financial products? Leverage Yellow Slice’s expertise in UX design, collaborative approach and innovative solutions. Contact us for a consultation.
FAQs About Financial Success Business
1. How to increase the user adoption rate in my application?
Increasing user adoption rates in an application involves improving usability, providing value, and ensuring a smooth, engaging experience for a new user.
2. What role does mobile-first design play in FinTech UX?
It ensures that FinTech apps provide a smooth and responsive experience across smartphones and other devices for banking and financial services.
3. What strategies can be added to make FinTech app navigation more intuitive?
Clear and intuitive navigation is essential to evaluate the app’s functionality and possibly reduce unnecessary features. Guiding users through the app with a structured menu and logical information ensures they can achieve their goals easily.
4. Which financial products benefited from UX design?
Products like mobile banking apps, payment gateways, and stock trading platforms have gained significant advantages.
5. How can I keep my FinTech app competitive?
Iterate on your app’s design and functionality, add the latest technological advancements, and prioritize user feedback.
