Moving Human Experiences Forward!

An innovative UI/UX agency that combines strategy and creativity to map our simple and immersive user experience.

We have over a decade of experience upscaling businesses, making users happy, and utilising our expertise to set new standards in various industries. We go the extra mile to create impactful digital solutions for Fintech, SaaS, Healthcare, E-commerce, Web, and Mobile products.

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Years in Business
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Designers
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Unicorn Clients
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Projects

Our Valued Partners

With 1500+ digital products designed, we craft experiences aligned with business goals—for Indian and global brands.

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Innovation Spotlight

Our experience and innovation in several industries is worthy of recognition. We have consistently delivered human-centric and impact-focused designs that have propelled our partners forward.

India's Best Design Studio Award - Yellow Slice
India's Best Design Project Award - Yellow Slice
e4M D2C Revolution Summit Awards - Yellow Slice
Top Design Company Award - Yellow Slice
Top Product Design Company Award - Yellow Slice
Top UX Company Award - Yellow Slice

Our Services: From Concept to Launch

As a leading UI/UX design company, we are driven by research to understand user needs and challenges. We combine creativity and strategy to create a user-centric experience and elevate every interaction.

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User Experiences (UX)
We meticulously research user behaviour, analyse market trends, and map out seamless journeys and experiences.
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Corporate Innovation Lab
Do you have a big idea, but execution is a problem? We are the perfect fit to turn your idea into innovation.
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Product design
We're dedicated to ensuring your product resonates with your users and drives results.
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UX Writing
Words matter as much as design. Watch us use your brand voice to speak in the language your users understand.
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User Interface (UI)
We create visually appealing, user-friendly, and interactive interfaces that deliver a seamless first-touch experience and lasting brand impression.
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Sprint Workshops
If your project needs a turbocharge, Our Sprint Workshops are high-energy, collaborative sessions that produce optimal productivity.
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UX Testing
Don't guess; test! We identify potential issues early, eliminate risks, and build products that users trust—while improving consistency and accessibility.

Your Strategic Partner for Human-Centred UX/UI Design and Innovation!

UI/UX Company - Yellow Slice

Our Process

“A journey of a thousand miles begins with a single step

-Lao Tzu

Step 1

Soak

  • Project brief
  • Business current state blueprint
  • UX Research
  • Primary & Secondary research
  • Competitive Analysis
  • Stakeholder workshop
  • Stakeholder Maps

Step 2

Think

  • UX UI vision
  • Personas
  • Empathy Maps
  • UX Strategy
  • Emotions Mapping & Journey
  • Use Case Scenarios
  • Task Flows
  • Site Map
  • Information Architecture
  • Rapid Prototype
  • Low Fidelity Wireframes

Step 3

Execute

  • Navigation Design
  • Wireframe Design
  • Design System
  • Screen Flows
  • Product Mockups
  • UI Design
  • Icons & Illustrations
  • UI Animations
  • Front end Development

Step 4

Proof

  • A/B testing
  • Heat Map Analysis
  • Product Adoption Analysis
  • Design Viability

Our Impactful work

What goes into all the innovative and efficient designs we create? Find out in our stack of excellence.

CASE STUDY 01.
PayTM Wealth Academy
UI & UX
CASE STUDY 02.
Covifind
UI
CASE STUDY 03.
Fitpage App
UI/UX | Mobile | Web | Branding
CASE STUDY 04.
Neuoregen
UI & UX
CASE STUDY 05.
Croma
UI/UX | Mobile | Web | Branding

Yellow Slice’s Purpose- Driven Ventures

Innovation knows no boundaries. Beyond UI/UX Design, we have DRILL Lab and DesignX Academy to contribute to our vision of innovation and excellence.

Design X
DesignX Academy is a practice-led learning space by YellowSlice. It’s built to shape future designers through hands-on training and real-world experience.
Drill
DRILL Lab is a research-based subsidiary of YellowSlice. It’s created to drive impact and innovation in digital experience.

Slice of Life

Yellow Slice creative team collaboration UI/UX designers at work - Yellow Slice Yellow Slice employees - Yellow Slice Happy Yellow Slice team Creative workspace - Yellow Slice Work Environment - Yellow Slice Team enjoying a bonfire during a night outing Inclusive work culture at Yellow Slice Team party at Yellow Slice Office outing at beach Office party lunch at Yellow Slice Team outing at Yellow Slice Candid moments from Yellow Slice workplace Yellow Slice modern office environment Vibrant work culture - Yellow Slice Team working - Yellow Slice Yellow Slice studio interior with team members - Yellow Slice Inclusive work culture - Yellow Slice Employee engagement - Yellow Slice Celebrating creativity and teamwork - Yellow Slice Playing Games  - Yellow Slice Team of Yellow Slice Work-life balance - Yellow Slice Office party - Yellow Slice Team building - Yellow Slice Candid moments - Yellow Slice Culture Image - Yellow Slice

Customer Stories

Witness the impact of our work, straight from those who've lived it.

Testimonial - Yellow Slice
“The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in a design that surpassed our expectations.”
Kashyap Chaturvedula
Product Strategy
Testimonial - Yellow Slice
“Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business...”
Ritesh Bhagat
Product Owner (Investment)
Testimonial - Yellow Slice
“Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with our brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.”
Yashwardhan Sharma
Deputy HR manager

Frequently Asked Questions

Get answers to questions about our UI/UX design services or contact us at [email protected] for specific queries

What are your areas of focus as a leading UI/UX Design company in India?

Being one of the top-notch UI/UX design companies in Mumbai, India, we tend to focus more on the research process in every particular industry for any given project with data-driven design decisions.

What separates Yellow Slice from other top UI/UX design agencies?

As a thought leader in the UI/UX industry, We are literal with the word UX design. U= USER X= EXPERIENCE DESIGN= PROBLEM-SOLVING. In a given project, we look at first knowing the user and really understanding them well to remove any biases. We identify the problem and work on innovating experiences which are intuitive for the user. Some of our focus areas are:

  • Data-Driven Decisions
  • Mapping User Emotions
  • Empathy
  • Affordance
  • UX Research
  • UX Audit
  • UX Testing

How to choose the right UI/UX design company for the startup? What are the things I should consider before finalizing it?

A definitive objective is to guarantee your website can furnish its users with the most conceivable flawless experience as could be expected. Thus, you anticipate your UI/UX Design agency to be similarly productive, cutting and client-focused. To get decent ROI in the digital sphere, you need a great product and design. To understand every bit in detail, refer to Why Startups Should Partner With UI/UX Companies.

Do Yellow Slice provide branding or should I hire a separate branding agency?

Yes! As a holistic and multifaceted UI/UX Design Studio, we also work on Brand Design and Print and publication Designs.

How do you define your specializations as a web design and UX agency?

We, as a UI UX design agency, thrive on 4 values: Result-oriented, Transparent, Freedom and Helping. We specialize in a variety of different design and development projects - from building new products to redesigning existing mobile apps, websites, or enterprise software. In other words, we've got you covered when it comes to everything you need to create a successful digital product. This includes user research, product strategy, UX testing, brand design and UX design, UX motion, sprint workshop, and digital illustration.

Is branding a part of your UI/UX design services in India?

Yes, we do branding as part of our UX UI design projects. We're a user experience agency, and that means branding is always an integral part of our UX/UI design projects. We work on brand design in different phases: Brand understanding and research, Defining brand design strategy, and brand positioning.

Yellow Slice is a top web and UX design firm, but do you have an R&D department?

We work on our Corporate Innovation Lab where we build spaces for corporations that encourage design thinking and innovation. We aim to design a lab that is tailored to the needs of each company and its diverse group of employees. Another interesting thing we do at our organization is conducting #yellowdays -where we reserve every Friday for learning a new skill and unleashing creativity. At the end of the day, what really matters is the quality of our UX design work and the craftsmanship that goes into it. The digital products and user interfaces we create are easy to use, look great, and represent your brand in the best way possible.

What are the differences between mobile app UX design and web UX design?

Mobile app UX design differs from web UX design in several ways. These include smaller screen sizes, touch-based interactions, performance optimization, contextual factors, offline capabilities, and navigation patterns. While some principles and best practices apply to both, designers need to consider these differences when creating a user experience.

How can I keep up with the latest trends and innovations in mobile app UX design?

To stay ahead with the latest developments in mobile app UX design , you can: read industry publications and blogs, attend conferences and events, join online communities, follow thought leaders on social media, and experiment with new tools and techniques. By staying up-to-date, you can create innovative and effective user experiences.

What are the common mistakes to avoid in mobile app UX design?

There are several common mistakes that designers and developers should avoid in mobile app UX design. These include overcomplicating the design, neglecting usability testing, ignoring platform guidelines, poor navigation, and slow load times. To avoid these mistakes, prioritize simplicity, usability testing, following platform guidelines, clear navigation, and optimizing app performance. By avoiding these mistakes, designers and developers can create mobile app user experiences that are engaging, intuitive, and effective.

What is the role of user research in mobile app UX design?

User research is a crucial aspect of mobile app UX design, as it helps designers and developers better understand users' needs and behaviors. This understanding can be gained through various research methods, such as surveys, interviews, and usability testing, and used to create engaging and effective mobile app experiences.
User research can also identify areas for improvement in existing apps, leading to a more user-friendly experience that attracts and retains users. Overall, user research should be conducted throughout the design and development process to ensure the final product meets the target audience's needs and expectations.

What tools and software do I need to design a mobile app UX?

To design a mobile app UX, there are several commonly used tools and software options, including Sketch, Adobe XD, Figma, InVision, and Marvel. Other options include Axure, Balsamiq, and UXPin. The specific tools and software chosen depend on individual design needs, preferences, and budgets.

How can a UI/UX design studio benefit any business or brand?

A UI/UX design studio can greatly benefit any business or brand by creating a positive user experience for their digital products. A well-designed user interface can improve customer engagement and retention, while a good user experience can help to build brand loyalty and increase conversions. By understanding user needs and behaviors, a UI/UX design studio can create interfaces that are intuitive and easy to use, leading to increased user satisfaction and decreased user frustration.
Ultimately, investing in a UI/UX design studio can help businesses and brands stand out in an increasingly competitive digital landscape.

What makes a UI/UX design studio different from a traditional design agency?

A UI/UX design studio is a specialized agency that focuses solely on creating intuitive, user-friendly interfaces and experiences for digital products. Unlike a traditional design agency that may offer a range of creative services, a UI/UX design studio has a dedicated team of experts in user research, information architecture, and interaction design. They employ a user-centered design approach to ensure that the end product is not only visually appealing but also easy to use and meets the needs of its target audience.

What should I look for when choosing a UI/UX design studio for my project?

Choosing the right UI/UX design studio for your project involves a few important considerations. Start by reviewing the studio's portfolio and expertise, making sure they align with your project goals and industry. Look for a team with diverse skills and experience, that communicates clearly and keeps you informed throughout the process. It's also important to consider the studio's design process and whether it aligns with your project timeline and goals. Finally, look for transparency in pricing and a willingness to work with your budget. By taking the time to consider these factors, you can ensure you choose the right partner for your project.

How can I optimize my mobile app UX design for better conversion rates?

To optimize mobile app UX design for better conversion rates, keep it simple, ensure fast load times, use clear and recognizable icons, make it easy to navigate, use colors effectively, test and iterate, and provide a seamless checkout process. By following these tips and continually refining your design, you can optimize your mobile app UX design and improve your conversion rates.

Why the brand name is Yellow Slice?

Yellow is the color of knowledge, creativity, passion, and enthusiasm. At Yellow Slice, we extract the best qualities—the “Yellow part”—to deliver knowledgeable, creative, passionate, and enthusiastic solutions for our clients. The name "Yellow Slice" symbolizes our promise to provide the brightest and most innovative slices of design.

What are some of the emerging trends in mobile app UX design?

Some of the emerging trends in mobile app UX design include:

  • Dark mode:Dark mode is becoming increasingly popular as it reduces eye strain, improves battery life, and provides a sleek, modern look.
  • Gesture-based interfaces:Gestures are replacing traditional buttons and menus, allowing users to interact with apps more naturally.
  • Personalization:Personalized content and experiences are becoming more common, with apps using data and AI to offer tailored recommendations and suggestions.
  • Voice interaction: Voice assistants and voice commands are becoming more prevalent, allowing users to navigate apps and perform tasks without having to type.
  • Augmented reality (AR): AR is being used in mobile apps to provide immersive experiences, such as virtual try-ons for clothing or furniture.

These trends are likely to continue shaping the future of mobile app UX design.

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