HDFC is one of the most popular banks in India, and it has a significant industry asset. It offers a wide range of services to corporate organisations and retailers. They introduced UPI technology to their mobile banking app to ensure their customers have access to easy transactions, but how well has that proven successful?
Problem Statement
Despite their premium service, they still have a low user rate for UPI Services.
- There is no proper awareness among the customers about the UPI service on the mobile banking app.
- The UX of the mobile banking app is not encouraging enough for the users to perform UPI transactions.
- There is no incentive to use the UPI features.
- The existence of a high UX standard from competitors like Paytm, PhonePe, Gpay, etc
Solutions
Our designers conducted some research to solve the underlying problem and encourage HDFC customers to use the UPI features. Redesigning the mobile app will make it easier for users to see all the financial services HDFC offers.
- Introduction of bill payments and other personal transactions to encourage users
- Minimised clicks from the beginning of the user journey to the end.
- Users can easily enter go to the UPI Interface with the swipe-down feature
- A list of favourite beneficiaries to save the user time looking for people with whom they have frequent transactions.
Expected Outcome
- Increased transaction speed 2X the previous speed
- 50% increase in awareness among users and a 30% increase in the number of HDFC Customers using the UPI Services.
