“User Experience Design (UXD or UED) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”
“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
UX designing helps synchronise business goals with user needs. A UX designer brings the customer’s perspective into the picture making the product a lot more user friendly and customer-oriented.
Discoverability, Empathy, Mapping
Affordance, Consistency, Simplicity
As an agency that specializes in creating unforgettable digital experiences for users, our main goal is to understand the end user’s requirements and expectations from any project we may take up.
It is our dedication to reaching the expectations of our clients and users that motivates us to keep on innovating further within the field of UI/UX design. It is what helps us strive to be the best UX design agency in India.
We pride ourselves on developing a result-oriented design process STEP (Soak, Think, Execute, & Proof) that not only demonstrates our way of working but also validates our progress via feedback (Proof) from our clients. It is because of the sizeable experience we have, that we rank among the top UI/UX design studios in India.
More than anything else, it is the trust that our clients have shown that encourages us to keep moving and evolving into a better UX design agency than we were yesterday.
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“We are an award-winning UI/UX design company in India for over 14 years with a portfolio spreading over multiple industries.”
Some of our accolades include: Best App of 2022 (Questt - Your Study Plan), Fitpage
Our UX process & deliverables
Brief & Download
To deliver a great experience, we begin with understanding all stakeholder needs. We consider the product and its users.
Aligning all collaborators is imperative to ensure everyone is on the same page. For this, we implement workshops such as sprints, design thinking, etc.
Setting Objectives and Goals
The information accumulated is now used to set objectives and goals and identify KPIs. These benchmarks help us stay on track throughout the design process.
Research is integral to UX Designing. We plan our research in line with the project goals and objectives.
Define Strategy and Approach
The data accumulated from collaborative practises and research is analysed to define the optimal strategy and approach.
With the brainstorming done and ideas and strategies well defined, the team now executes everything and builds wireframes and visual designs.
Any shortfalls in the design can hamper the user experience. Thus, we undertake aggressive testing to correct any shortcomings.
With all design components ready, we implement them in the interface. Needless to say, we conduct a final test again at this stage.