Ice cream one of the most sold deserts in India was reaching its tip of saturation. Papacream had a vision to serve fresh flavours and creative portions that invited everyone to join. Currently Papacream is growing all over India with over 10+ stores all over India
To win the youth in mind share.
To sell indulgence. To have the consumer experience the nuances of unique flavours and creations with our fresh, gourmet, hand-crafted ice-creams using the highest quality of ingredients.
Why cant it be more? The new brand identity for Apartment ADDA is inspired from folds. The identity allows itself to evolve into a useful shape or object hence making one of the most diverse brand. It promises its users a great sense of empowerment and assurance to deliver. The colour orange gives it a warm feel thus making it trustworthy. The type and form balance the entire identity.