Iken

Iken

Mexus Education with its vast content base and self-owned schools lead to its inevitable decision of starting an educational app that helps student across India to get better and quality education with the help of smartphones. This app is called Iken!

UX Vision

The Iken app would need to motivate student while providing support, report and clear communication among parents, teacher and students that can be achieved by

1. Rewards and emotions 2. Theatrical presentation 3. Updated curriculum 4. New teaching mediums 5. Tips and tricks 6. Visualisation and statistics 7. Uninterrupted communication

Which will create a perfect ecosystem amongst the three.

Persona & Scenario

Selma

17 years, Student

Profession

Student

Hobbies

Read Books, and Watches Television

Values

Hard-working, Bookworm, Smart

Anvar

14 years, Student

Profession

Student

Hobbies

Playing Video Games, Watching Movies

Values

Smart, Internet Advance User, Lazy

Melissa

48 years, Teacher

Profession

Teacher

Hobbies

Cooking, Knitting and Gardening

Values

Homely, Caring and Focused

Ananya

34 years, House Husband

Profession

House Husband

Hobbies

Cooking and Watching Television

Values

Warm, friendly and helpful

Reshma

36 years, Working Mother

Profession

Working Mother

Hobbies

Read Books, Travel and Cooking

Values

Smart, Independent and Open

Workflow

Student

Wireframe

Student

Welcome Screen

Sign-Up / Login Screen

Bookmark Video Screen

Bookmark Image Screen

Bookmark PDF Screen

Subjects Screen

Visual Design

Student

Subject Icon Design

Student

UI Screens

Student

The screens were designed to help keep the students engaged that helps them focus better and consume faster. The distinguishable change between the icons and gradients helps to create a bright story.

Home Screen

UI Screen

UI Screen

UI Screen

UI Screen

UI Screen

Animation

Student

Workflow

Teacher

Wireframe

Teacher

Welcome Screen

Role Selection Screen

Get Started Screen

Detail Screen

Attendance Screen

Timetable Screen

Workflow

School

Wireframe

School

Icon Design

UI Screens

Teacher

These were based on the understanding of our Visual research. Yellow and blue were taken as knowledge and trust. Using that combination we created the entire iconography and colours.

Home Screen

UI Screen

UI Screen

UI Screen

UI Screen

UI Screen

UI Screens

School

This followed the similar style as teacher and parents. These were designed for desktop based on the user behavioural patterns.

Animation

Teacher

Website visit

15K

Customer engament

25

Website visit

28

Customer engament

15K