Finolex | Yellow Slice - UI/UX Studio in Mumbai

Finolex | Yellow Slice - UI/UX Studio in Mumbai

The case study illustrates how Yellow Slice’s UI design solutions helped Finolex create an app that improves communication between electricians, dealers, and customers

  • Company


  • Task

    Product and Web Design

  • Services

    UI Design


About Finolex

Finolex is India's largest manufacturer of electrical and telecommunication cables and wires. Finolex is a name trusted by many Indian households for its product quality and safety of use.Finolex wanted to leverage this trust and help the electric technicians and contractors connected with it, find an additional form of income.

That is how they created the app, Finolex Electrician. It allows registered electricians and electric dealers to communicate directly with customers to help solve their electrical problems.

Problem Statement

Design the user interface of their app to ensure that it can be used by people with the minimum knowledge of digital communication and also work as a platform for consumers to find electricians when needed.

Designing the Solution

We needed to design the UI for an app that offered transparent communication between Finolex, its electricians, and the customers.


To understand what we were going to offer its users, we needed to first understand its users. Hence we started by creating the user persona for the app.

User Persona

Icon Design of UX & UI Design for Factura


Apart from the general public, our target audience was also going to be electricians who may or may not be digitally tech-savvy. Hence, we needed to design the interface in such a way that it doesn’t need much training for them to use the app.

With that in mind, we created the workflow for the app.




Once we had organized the UI components and the workflow that will be used for the app. It was time to implement our solution.

Icons & Avatars

We used the following icons and avatars to flesh out the user interface.

UI Screens

We designed the following UI screens using the elements decided previously. While designing, we focused on using simple and interactive design elements with bold typefaces. The minimalist, monochrome interface improved legibility and ensured that the user does not get confused by any additional element within any screen.


The monochrome blue-coloured interface reflects the brand’s identity and values. Sans Serif font throughout the interface gives a professional look to the app. Regardless of who uses the app, the interface ensures that they go through the shortest of learning curves and start using the app to its full potential promptly.

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