From Art Direction to AI Direction — The Designer’s New Role

From Art Direction to AI Direction – The Designer’s New Role

A few years ago, art directors were immersed in fonts, colour palettes, and composition. Today, the conversation has shifted: they’re crafting AI prompts, curating generative outputs, and orchestrating visual systems that produce hundreds of concepts in minutes. Design is evolving. The role of the designer is no longer just art direction — it’s becoming AI […]
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How to Make UI/UX Moodboards

From the pretty girl with a pinboard of summer outfits to the architect with many pictures of window frames in their gallery, mood boards are important when trying new things, styles, or creations.  Creatives or not, we all need a collection of things we find very attractive to inspire us to create what we love […]

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