From Art Direction to AI Direction – The Designer’s New Role
            A few years ago, art directors were immersed in fonts, colour palettes, and composition. Today, the conversation has shifted: they’re crafting AI prompts, curating generative outputs, and orchestrating visual systems that produce hundreds of concepts in minutes. Design is evolving. The role of the designer is no longer just art direction — it’s becoming AI […]        
        
     
         
        




 
                            
                            
                           