Mexus Education with its vast content base and self-owned schools lead to its inevitable decision of starting an educational app that helps student across India to get better and quality education with the help of smartphones. This app is called Iken!
The Iken app would need to motivate student while providing support, report and clear communication among parents, teacher and students that can be achieved by
1. Rewards and emotions 2. Theatrical presentation 3. Updated curriculum 4. New teaching mediums 5. Tips and tricks 6. Visualisation and statistics 7. Uninterrupted communication
Which will create a perfect ecosystem amongst the three.
17 years, Student
Read Books, and Watches Television
Hard-working, Bookworm, Smart
14 years, Student
Playing Video Games, Watching Movies
Smart, Internet Advance User, Lazy
48 years, Teacher
Cooking, Knitting and Gardening
Homely, Caring and Focused
34 years, House Husband
Cooking and Watching Television
Warm, friendly and helpful
36 years, Working Mother
Read Books, Travel and Cooking
Smart, Independent and Open
The screens were designed to help keep the students engaged that helps them focus better and consume faster. The distinguishable change between the icons and gradients helps to create a bright story.
These were based on the understanding of our Visual research. Yellow and blue were taken as knowledge and trust. Using that combination we created the entire iconography and colours.
This followed the similar style as teacher and parents. These were designed for desktop based on the user behavioural patterns.