We were asked to audit the brand on basis of understanding how people perceived the brand towards what they think of the brand. The results was astonishing and measurable.
To be the most preferred and trusted partner to global organizations for patent creation, management, and monetization in chosen technology verticals.
We strive to turn our vision into reality by maintaining the highest levels of quality, trust, customer satisfaction, integrity, and ethics; hiring and retaining the best talent, and creating the best in class work environment and culture.
The research was done using inside-out and outside-in technique to help stabilise the brand communication. Although the departments were scattered we built on the approach and technique to work around the brand helping understand the core positioning that was missing in the brands communications both internal and external.
When flexibility is a must and services are variants. The brand identity for Hourglass strives towards being the first flexible patent service provider. The twisted rectangle to form a hourglass very strongly expresses that.