Top 8 Usability Testing Tools & Software for 2025

“In software testing, the earlier a bug is found, the cheaper it is to fix it.” 

Karen N. Johnson must have had her hands on a bible when she said this. Usability testing is a process that designers usually conduct after they create the first version of the digital product they want to make. In this process, the product is tested for its usability through REAL USERS. 

Imagine getting insights from actual people before launching the website you have been dying to release. With usability testing, this feedback is made possible. 

However, manual testing is a task, and you don’t want to get your hands dirty. That’s where usability testing tools come in. They automate the ask and tell you precisely what the user needs and aspires so that you can implement it in your designs. 

There are a few must-have superpowers that your usability testing tools should have, like: 

• Effortless onboarding with a user-friendly interface that is easy to set up.
• Seamless compatibility is built for all devices and platforms like desktop, mobile, and web apps.
• Ability to turn clicks into clarity through powerful data collection and reporting capabilities. 
• Sync seamlessly with your workflow, for instance, integration with other tools like analytics platforms and CRMs. 
• Budget-friendly to enterprise-ready tools that grow with you. Price and scalability options for startups and enterprises should be available.

Cigdem Atmar, who is a UI/UX designer at Yellow Slice, specialises in using different usability testing tools and software that not only help but enhance the process of designing; she says, 

“Great designs aren’t just about aesthetics but also about how functional and easy the design is. Usability testing tools bridge the gap between designers’ intentions and users’ expectations. Hence, we only use the ones that reduce churn and increase conversions.” 

We at Yellow Slice have been following a four-stage process for nearly two decades, which we call STEP (Soak, Think, Execute, and Proof). The four stages are further divided into a seven-step process that we swear by, as it has delivered fantastic results in the past with brands that can vouch for us.

The Elite 8: Usability Testing Tools Shaping UX in 2025 

Even with knowledge of what a good usability tool should have, selecting one can be difficult. Hence, we have given a list of 8 tools (in particular order) to help you select the best one for you.  

1. UserTesting

User Testing is a video-first experience usability testing tool that enables organisations to understand how customers perceive their products and services. This platform lets you access a global opt-in network of contributors. 

With the human insight platform, executives of any organisation can get a clear first-person understanding of what customers feel about their digital product. 

Features

• Test builder and template gallery
• Demographic filters and screener questions
• Dashboard and metrics
• Transcripts
• Integrations with Slack, Jira, and Trello
• Test plan and audience management
• Unmoderated tests like surveys, interaction tests, and think-out-loud
• Live Conversation
• Interactive path flows and click maps
• Sentiment analysis
• Unlimited workspaces
• Insights Hub
• Card sorting and tree testing
• Onboard and manage custom audiences
• Secure prototype testing
• Smart tags
• Approval flow
• AI-powered analysis and insights

Pricing and Plans 

Is there a free trial available?
You can run a free test and see what your customers experience. Within an hour, you can get a video of a real person reviewing your website. 

You can also sign up to request a free trial if you want to preview the Human Insight Platform before investing in an annual subscription. Or, you can run a test for free now and receive a video of a real person reviewing your website, typically in less than an hour.

Reviews

Best suited for: 

User testing is suited for a diverse set of teams, company size, and industry-sized organisations. 

2. Hotjar

Hotjar is a well-known usability tool that will tell you everything you ever wanted to know about your digital presence and how well it works. It is an all-in-one platform that shows you how users behave through analytics and more. 

Trusted by more than 1.3 + million websites and apps, some of them are renowned names such as Hubspot, Hello Fresh, Mixpanel, Unbounce, etc. The contentsqaure platform won’t be generally available until 2025, so you can be the first few to access the limited early release.

With Hotjar, analyse and monitor: 

• Heatmaps
• Session recordings
• Surveys
• Funnel analysis
• Impact quantification 
• Merchandising 
• Error and speed analysis 
• Frustration Score 

Pricing and Plans

With Hotjar, you can mix and match products and plans according to your requirements and build your ideal package. 

Ratings

Best suited for: 

Small to medium businesses

3. Maze

Usually, designers and entrepreneurs must choose between building fast and the right product, but Maze helps you do both simultaneously. Get user insights available at the speed of product development. 

Researching users can be rigorous and time-consuming, but Maze makes it easy by providing data and helping you make informed decisions. More than 60,000 teams are leveraging Maze’s AI-powered research that automates tasks. 

Features

• Encrypted transmission means all traffic, including consumer data, is encrypted via SSL. 
• The platform leverages AWS’s comprehensive security measures to keep data safe and our services highly available. 
• Protect data according to GDPR standards and make compliance easy, too.

Maze provides solutions such as:

• Interview studies 
• Prototype Testing 
• Surveys 
• Card Sorting 
• Tree Testing 
• Live Website Testing 
• Automated Reports 

Pricing and Plans

Ratings

Best suited for: 

Maze best suits financial services, insurance services, tech and software. By role, product designers, product managers, and user researchers can opt for this platform. Tasks include concept and idea validation, wireframe and usability test, content and copy testing, feedback and satisfaction. 

4. Optimal Workshop

Optimal Workshop leaves no insight uncovered, so you don’t have to guess anything important. This platform is intuitive and expert-backed, built for enterprise research excellence. 

Optimal is trusted by leading organisations like Lego, Nike, Netflix, Apple, Toyota, etc. 

Features

• Optimal’s UX Expertise is where leaders learn and transform their UX practice with world-class education and resources. From their industry-leading value of UX framework to practical courses and engaging events, they are committed to advancing user research excellence. 
• Enterprise-grade security meets accessibility excellence. With SOC 2 compliance, GDPR standards, and WCAG 2.1 accessibility, we provide the robust protection and inclusive design that modern organisations demand.

Pricing and Plans

Is there a free trial available?
Yes, there’s a 7-day free trial available with unlimited access offered by Optimal Workshop. 

Ratings 

Best suited for:

Optimal can scale with you from quick studies to enterprise programs; it adapts to your needs. Their flexible plans provide the freedom to create user experiences of various scales. 

5. Lookback

Lookback is a platform that provides a virtual observation room, the best way to watch research. It offers a top-tier participant experience and a top-notch observation experience. It has features like live chat, tagging, one-click highlight reel generation, and more. 

Features 

• Take timestamped notes during sessions.
• Collaborate with teams while completing research.
• Tag your team members at a specific time so they won’t miss out. 
• Run mixed methods by combining interviews, usability studies, and unmoderated tasks. 
• Observe virtually and remotely so that stakeholders can chat with each other live. 
• Use public links to single live sessions or recordings without sharing access to your project. 
• Capture screen touches on mobile sessions without missing an interaction. 
• Create short videos of memorable moments and share them with your team during and after sessions. 
• View and download verbatim research sessions via AWS services in many languages. 
• Make sensitive projects private so that control access is given to only those who need it. 
• Export any session recording, transcription, chats, notes, highlights, and reels. 

Pricing and Plans

Is there a free trial available? 

Yes, they offer a free trial (no credit card needed) during the initial 60 days after you’ve signed up for an account until you subscribe to a paid plan. This trial offers all Team features of Lookback except for the ability to download sessions.

Ratings

Best suited for: 

Lookback is apt for researchers as it makes the research fun and exciting by creating research highlights. For product teams, Lookback provides usability testing and user interview sessions for the next feature you are trying to test with your users. 

For stakeholders, this platform helps keep user-centricity at the heart of the product design.

6. Crazy Egg

Trusted by over 4,00,000 users, including some big brands like Dell, Etsy, Intuit, Optimisely, etc. If there’s something wrong with your website, but you can’t point a finger at it, then Crazy Egg can do that for you. 

Founded in 2006, it’s almost two decades old, which speaks profoundly about its success. The company founders, Amee Shah and John Butler, created one of the first heatmap technologies. 

Features

• Website heatmaps
• Session recording
• Traffic analysis
• Error tracking
• A/B testing 
• Popup offers 
• Conversion tracking 
• Surveys

Pricing and Plans

Is there a free trial available? 

Yes, all the plans are free for 30 days. 

Ratings

Best suited for: 

Crazy Egg is everybody’s favourite usability testing tool, whether they are a budding marketer or well-established website owners.

7. Lyssna 

Lyssna is the go-to user platform for user research, trusted by big brands like GodDaddy, Miro, L’oreal, Figma, Sephora, Google, Aesop, Unilever, Google, etc. 

Conduct all your research in one place through, 

• Usability testing with a wide range of testing methodologies.
• Easily recruit, schedule and track user interviews.
• Make confidence through surveys and validating assumptions. 
• Participant recruitment can be done from the pool of 690,000+ panellists, targeting by over 395 demographic filters. 
• Perform market research by talking to your target audience to understand them better. 

Features

• Assess early prototypes and refine them at an early stage. 
• Improve information architecture by assessing content categorisation and navigating with closed card sorting. 
• Evaluate pricing models for your product by refining pricing strategies, gauging sensitivity and maximising revenue. 
• Discover perfect email subject lines for enhancing open rates, sentiment scores, and click-through rates. 

Pricing and Plans

Ratings 

Best suited for: 

Lyssna is best for product designers, product managers, UX and UI designers, UX researchers, and others. It is also suitable for professionals from different industries, such as financial services, gaming, travel, tech, and software. 

8. Trymata (formerly TryMyUI)

Get started with website testing with Trymata. Test, identify, and unleash your best website usability experience. Stop beating around the bush to know precisely what your users desire. 

Trymata has been crafting functional yet aesthetically pleasing website experiences for renowned brands such as Amazon, Illinois, NBC, National Geographic, Bose, British Airways, 

Features

• A full stack of 360 testing tools for UI, UX, research remote usability testing tools, and more. 
• Specialised testers to cater to your E-commerce usability and UI/UX testing needs.
• Remote usability testing tools for any digital product that can be accessed online. 
• Conducted UX texting on desktops, tablets, and mobile devices. 
• Seamless UI testing for mobile, tablet, and desktop apps. 

Pricing and Plans

Is there a free trial available?
Yes, there are free trials available for all the plans respectively. 

Ratings

Best suited for: 

UI/UX designers and marketers

How Yellow Slice Helped Probus Insurance to Ace their UX Design

Probus Insurance has the best insurance plans that will fit your budget. It is one of the prominent insurance brokers customarily from the retail clients paired with its Pan India presence, and it is also balanced with the finest blend of life and non-life insurance business. 

 The Problem: Probus reached out to Yellow Slice as they wanted to redesign their existing website to improve the overall user experience, increase the number of people signing up to be POSp (point-of-sale persons) and simplify the entire journey for POSp(s).

The Solution: Through rigorous research, we created a user persona and identified competitors like Turtlemint. Through compelling content on the homepage, we highlighted benefits such as improved commission structure, superior product offerings, comprehensive support and training, and technological advancements. 

Significant changes were made to the sitemap, wireframes, UI design, task flows, and colour palette of the website. UI sample screens and mood boards were created to get validation from the client, and the website developed at the end was appreciated and had positive results. 

Experience Slice of Designing at Yellow Slice? 

Having worked with big names like Make My Trip, NPCI, Axis Bank, and Croma (and the list is long), we have picked up the best UX design practices. We take pride in advancing the human experience and deriving results for business with intuitions and facts. 

Ready to get a slice of digital experience? Visit our service page, and let’s start designing your success today.

FAQs

What features should one look for while selecting usability testing tools?

When choosing a usability testing tool, a designer should look for the following:

• Session recordings to observe user behaviour.
• Heatmaps to see how users interact by monitoring clicks, scrolls, etc.
• Surveys or feedback forms to grasp user insights.
• Remote usability testing tools that can facilitate user testing globally.
• It is compatible with other tools like Google Analytics or Slack

Among other factors, these are a few things that you should keep in mind. 

Why do we have to use usability testing tools when we have traditional testing methods?

Traditional testing methods, like in-person interviews, used to take a lot of time, resources, budget, and human energy. However, with the advent of technology, we have tools that can be used for user testing, as they automate data collection and analysis. Tools like Hotjar, Maze, UserTesting, and many others for remote usability testing allow testing remotely and have other benefits that are almost impossible to do manually.