User Research Archives | Better Experience Design

Akhil Nair December 9, 2024 No Comments

Design Audit and its Impact on Business

According to Forbes Advisor, users form an opinion about a website in 0.05 seconds. The rule “don’t judge the book by its cover” doesn’t apply to digital products (websites and apps) for business. A website or app is the first touchpoint for users in most businesses, and if you fail to make that first impression […]

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Anthony Fernandes August 6, 2024 1 Comment

Contextual Research on UX Design

In today’s era designers are constantly using innovative ways to enhance the design. The race of jazzing up the design or UX design has made it possible to get close to the users. One such approach is Contextual Research. What is Contextual Research? We can define contextual Research as, “the designer going out in the […]

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Akhil Nair August 6, 2024 No Comments

How Affinity Mapping can Assist in UX Research?

As a UX researcher, it is easy to get sucked into piles of data and lose the idea of where you are headed to. From interesting results to repeated patterns, there are tons of data to be sorted. Before you start panicking, learn how affinity mapping can become the saving grace to resolve your anxiety […]

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Akhil Nair August 6, 2024 No Comments

Generative Research: What is it? How to do it?

Generative research aims to uncover the pain points the users face that were previously unknown to the business hence bringing fresh insights to develop a USP for your brand. Generative research is a relatively new concept, which gives a fresh perspective to the way research is done and has been widely adopted by marketers. But […]

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