Add fun to your Micromax Smartphones.
Micromax wanted to revive the smartphones experience by providing an inbuilt app center for its entire consumer base. The App data was provided by the third party and required a skin to blend in with the Brand mood.
The App can be downloaded only on a Micromax Smartphone from the Google Playstore. It would be pre-installed for all new purchases made. The sole idea was to enhance the brand position and create value in consumer minds.
Post launch the app was downloaded by over 10,000 user on the 3rd day itself. The experience and data provide on the app was appreciated by Micromax consumers. It enabled thousand consumers to witness the app world in a whole new way. The navigation was simple and intuitive and took very less time to get accustomed to.